Farhan's CV
Farhan Ahmad
SENIOR MARKETING MANAGER
Profile summary
SENIOR MARKETING MANAGER with 17 years of experience across 6 organizations, specializing in digital marketing strategy and brand building. This trilingual professional integrates a background in sales with expertise in digital account management and brand activation. Experience includes managing GCC regional operations and leading cross-cultural teams. The professional executes product launches and optimizes campaign performance through data-informed creative direction, maintaining standards in marketing execution and brand positioning.
Career highlights
Brand Growth and Product Launch: Steered the launch of 5 new product lines at IDH, which resulted in a 30% increase in monthly sales through targeted marketing programs.
Campaign Performance Optimization: Launched real-time topical creatives that drove a 4x spike in engagement compared to regular posts while guiding creative teams to double engagement rates.
Strategic Event Management: Planned and executed 2 new franchisee showroom openings and managed end-to-end participation in national and international exhibitions to maximize brand visibility.
Professional Certification: Maintained professional standards in digital marketing through the completion of the Inbound Marketing certification from HubSpot Academy.
Key skills
Professional experience
Defined digital marketing strategy and client engagement frameworks, steering cross-functional teams to align creative output with brand objectives. Managed end-to-end campaign lifecycles and stakeholder relationships to ensure adherence to budget constraints and communication goals.
- Developed and implemented campaign ideas that effectively resonated with the target audience, resulting in increased customer engagement and brand awareness
- Acted as the key point of contact for clients, overseeing event planning, coordination, and execution while ensuring alignment with brand objectives, budgets, and audience engagement goals.
- Launched real-time topical creatives (e.g., heatwave safety tips, festival power-saving tips) that drove a 4x spike in engagement compared to regular posts.
- Planned and executed the annual Lineman Diwas event for Tata Power-DDL, overseeing end-to-end event coordination, stakeholder management, promotional activities, creative development, and audience engagement initiatives, resulting in enhanced brand visibility and recognition of frontline workforce contributions.
- Balanced creativity and conversion guided creative teams with performance insights that doubled engagement without compromising on brand tonality.
- Oversaw the execution of print advertising campaigns, ensuring seamless coordination with internal teams and media vendors to achieve strategic communication objectives within budget.
- Executed outdoor media planning for a solar panel installation campaign, working closely with agency partners to secure prime billboard locations across North Delhi, delivering strong brand visibility within budget constraints.
- Presented strategic recommendations backed by data, helping clients make informed marketing decisions.
Managed client relationships and travel bookings within a regional sales team. Oversaw the end-to-end sales cycle for individual and group travel packages while ensuring adherence to company service standards.
- Maintained the passenger database to ensure accurate record keeping and timely communication.
- Executed follow-up procedures with clients to address inquiries and confirm service satisfaction.
Architected brand marketing strategy for a British modest fashion retailer, reporting to the CEO. Steered cross-functional teams to expand retail presence and digital engagement across national and international markets.
- Successfully steered the launch of 5 new product lines resulting in a 30% increase in monthly sales.
- Developed and launched products and marketing programs to enhance consumer experience in retail.
- Oversaw new franchisees and successfully opened two new IDH franchisee showrooms in Calicut & Hyderabad.
- Assisted with development & execution of promotional programs at the showroom and e-commerce level.
- Collaborated with CEO to create and execute marketing plans boosting sales and brand awareness.
- Analyzed performance of all marketing programs to identify the best opportunities for optimization.
- Planned and executed end-to-end outdoor marketing and brand activation campaigns, from concept development and site selection to on-ground implementation, ensuring maximum brand visibility and audience engagement.
- Planned and executed newspaper advertising initiatives, coordinating with creative teams, publication partners, and media vendors to ensure timely placements, cost efficiency, and effective brand communication.
- Successfully managed end-to-end participation in national and international exhibitions, overseeing booth design, vendor coordination, logistics, stakeholder engagement, branding, and on-site operations to maximize brand visibility and business opportunities.
- Own the event planning process from front to back, influencing across departments to deliver event on time.
- Contribute to the planning and development, of marketing collaterals, ensuring alignment with brand guidelines.
- Conceptualized, ideated and executed social media campaigns to align with strategic business goals.
- Regularly uploaded and monitored content as well as interaction with the brand’s YouTube channel.
- Provided website content update on regular basis; increased engagement rate and fan base on Facebook & Instagram.
- Directed on site product shoots, selected venues for shoot, assisted photographers and worked for social media images.
- Collaborate with the Creative Director, providing support in developing and communicating briefs for photo & video shoots
- Oversaw the creation and implementation of look book for social media.
- Accurately identified and approached new social media influencers for online influencer marketing.
- Preserved brand integrity by monitoring the consistency and quality of influencer marketing campaigns.
Steered media planning and brand positioning initiatives for a portfolio of key accounts. Coordinated cross-functional collaboration with design teams to produce marketing collateral and managed on-site execution for industry trade shows across the GCC region.
- Managed and participated in industry trade shows, leading on-site teams to successfully promote products, strengthen brand presence, and generate business opportunities.
- Drove brand awareness and lead generation through strategic participation in exhibitions, engaging prospects, showcasing products, and building relationships with industry stakeholders.
- Handled multiple key accounts and planned the media options that best suited the target market.
- Created the content and layout for marketing collateral like flyers and posters in collaboration with designers.
- Assigned the most appropriate media for the prospect to increase their visibility within the GCC region.
Supported the marketing department by managing digital communication channels and maintaining web presence. Coordinated content updates and tracked audience interaction metrics to inform daily operational adjustments.
- Developed social media strategy, monitored engagement, and responded to customer inquiries.
- Rewrote website content to optimize for search engines.
- Supervised website content and monitored web traffic using Google Analytics.
Shaped the regional sales strategy for corporate accounts, steering business development efforts across the Dubai market. Coordinated cross-functional agency relationships to expand market reach and maintain consistent service delivery standards.
- Established B2B partnerships with corporate entities to generate new sales channels.
- Coordinated with external agencies to execute business development activities.
- Communicated service offers to existing and potential clients to secure sales opportunities.
Education
International Marketing
Certifications
Languages
English · Professional
Arabic · Professional
French · Professional